In order to get a customer who will start at the beginning of your marketing funnel you would have to use any one of the list below or a combination of these methods to convert a suspect to a prospect and eventually to a customer.
1. Classified Ads
2. Banner Ads
3. Pay per Click Advertising
4. Press Releases
5. Article Marketing
6. Blogs
7. eBay
8. Books / ebooks
9. Joint Ventures
10. Social sites
11. Affiliates
12. Sales Letters
13. Off line Advertising
14. Viral Marketing
15. Direct Mail
16. Speaking
Now that you have customers you should take care of these customers by asking them what they need. Make sure you listen when you ask and then make sure your marketing funnel has at every stage solutions relevant to their needs.
Here are the 4 main components of what should be in your marketing funnel.
Component No 1: Low - End Product
You should have a low end product or products with the price range of Free - $ 297. This should be made up of Free Reports/ Audios, Free Teleseminars / Live Events, eBooks, special reports, newsletters, memberships, minicourses and audio downloads.
Component No 2: Mid - Range Product
You should also have a mid range product with the price range of $ 397 - $ 1,997. This should be made up of home study courses, teleseminar trainings, seminars, webinars and membership.
Component No 3: High - End Product
Your high end products should be priced $ 1,997 - $ 4,997. It could be a bundled package made up of manuals and audios and or boot camps and live seminars.
Component No 4: Top End Product
Generally described as VIP programmes are normally priced $ 5,000 - $ 20,000. It is usually Inner Circle Membership and Personal Coaching
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